Art of Business Development

Serena Overhoff & Partners starts with a simple assessment. Is your story/brand/strategy compelling, differentiated and scalable? We design business development campaigns unique to your firm’s strategy to support and scale your investment thesis, while delivering results.

We start at the white board and in the engine room with our clients, because this is where the work gets done to formulate a strategic plan for a successful marketing campaign.

Go-To-Marketing

In today’s fast paced world, you often have less than ten seconds to get your marketing message across to the audience. Bottom line: your firm’s culture and business opportunity must be woven into all aspects of your marketing strategy. It is paramount to your success; especially, among a new set of generational investors.

Social Impact

Standardized metrics for social impact vary; however, we can often measure what social impact means in a community, whether it is ESG-driven or simply by driving economic growth. The core of our firm is to help measure and promote four distinct ‘impact’ areas for every partnership we develop: job creation, reduce the overall carbon footprint, generally improve local communities and promote health & wellness.